Creativity is a process, not an event

In 1666, one of the most influential scientists in history was strolling through a garden when he was struck with a flash of creative brilliance that would change the world. While standing under the shade of an apple tree, Sir Isaac Newton saw an apple fall to the...
Formatting Secrets of Content That Gets Shared

Formatting Secrets of Content That Gets Shared

Why formatting is as important as the content itself When it comes to creating highly shareable content online, there are few aspects more important than formatting. Attention is a scarce resource — especially online. This is illustrated by a Microsoft study that...