The homepage exception

The homepage exception

by Johanna Bates Everyone wants beautiful homepages. It doesn’t matter who’s running the organization, what industry they’re in, what design trend is hot, or what CMS is being used. A homepage is the front door to an organization, and organizations want homepages that...
Formatting Secrets of Content That Gets Shared

Formatting Secrets of Content That Gets Shared

Why formatting is as important as the content itself When it comes to creating highly shareable content online, there are few aspects more important than formatting. Attention is a scarce resource — especially online. This is illustrated by a Microsoft study that...